The video for "Motto" was released in May 2026, directed by Léa Esmaili. It serves as a surrealist reflection of ITZY's 7-year career journey, focusing on themes of overcoming self-doubt, embracing growth and choosing yourself.
The video for "Tunnel Vision" was released in November 2025, directed by Minha Hwang. It visually explores the feeling of being completely fixated on a goal and zoning out all distraction.
The video for "Rock & Roll" was released in October 2025, directed by Jo Wonjun. It features striking aesthetics from dark, intense moods to bright, breezy scenes.
The video for "Girls Will Be Girls" was released in June 2025, directed by Guzza. Set in a dystopian survival environment, it showcases the members fighting off flying monsters together, symbolizing the strength and resilience of female sisterhood and teamwork.
The video for "Imaginary Friend" was released in October 2024, directed by Beomjin J. It is filled with haunting, moody aesthetics, optical illusions and water-themed imagery, which reflect a darker, more elegant side of the group.
The video for "Gold" was released in October 2024, directed by Bang Jae-yeob. The visual story showcases the girls shining even brighter than actual gold.
The video for "Algorhythm" was released in May 2024, directed by Novv Kim. It shows a vibrant and whimsical story focused on breaking free from societal rules, online algorithms and social media validation.
The video for "Untouchable" was released in January 2024, directed by Kim Young-jo and Yoo Seung-woo. Dressed in edgy, high-fashion outfits, it portrays the members conquering a dystopian environment and defeating shadowed adversaries to declare their unstoppable attitude.
The video for "Mr. Vampire" was released in January 2024, directed by Beomjin J. It centers around intense, synchronized choreography and a storyline about falling hopelessly in love with an idealized partner.
The video for "Born to Be" was released in December 2025, directed by Bang Jae-yeob. Focusing on themes of overcoming limitations and breaking free from what others expect of you, it showcases the members as powerful, charismatic female warriors.
The video for "Sugar-holic" was released in October 2023, directed by Takuro Okubo. It features the group in a sweet, highly stylized candy-themed setting.
The video for "Ringo" was released in September 2023, directed by Lee In-hoon. It is a dark, fairy tale-inspired visual that portrays the members as empowered heroines rejecting traditional "damsel in distress" tropes. It utilizes the "poisoned apple" (Ringo) from Snow White as a symbol of both temptation and strength.
The video for "Cake" was released in July 2023, directed by Rima Yoon and Jang Dong-ju. It is a bright, summery visual that follows the members "causing trouble" on a movie set. As the world around them falls apart and bizarre accidents happen, the girls continue to sing and dance happily, embracing a care-free "it's a piece of cake" attitude.
The video for "None of My Business" was released in July 2023, directed by Yoojeong Ko. It depicts the members lounging outdoors to escape the summer heat, interspersed with synchronized choreography.
The video for "Bet on Me" was released in July 2023, directed by Naive Creative Production. It is a deeply emotional and cinematic visual. Instead of their usual heavily choreographed routines, it shows the five members facing personal struggles, isolation and self-doubt before finding the courage to break their own limitations and unite.
The video for "Cheshire" was released in November 2022, directed by duo 725. It is a colorful, puzzle-themed visual that leans into an Alice in Wonderland aesthetic to match the song's theme of trusting your own instincts rather than overthinking.
The video for "Boys Like You" was released in October 2022, directed by Jeong-Hoon Ha. It follows a fun teenage revenge plot where all five members plot against the same cheating boy.
The video for "Blah Blah Blah" was released in September 2022, directed by Naive Creative Production. Visually, it contrasts the feeling of being trapped by others' expectations with vibrant, confident scenes of the members stepping into their power.
The video for "Sneakers" was released in July 2022, directed by duo 725. Featuring a vibrant, royal and high-fashion concept, it showcases the members stepping away from strict societal expectations (like high heels or royal duties) to embrace their own comfortable, confident style.
The video for "#Twenty" was released in April 2022, directed by Kinotaku. It is a dedicated video performance for their fans, released to celebrate the group's first official fan meeting.
The video for "Voltage" was released in March 2022, directed by Naive Creative Production. It is a fierce, energetic visual that brings the song's theme of unstoppable confidence and overflowing passion to life.
The video for "Swipe" was released in September 2021, directed by Ha Jeong-hoon. It is a visual metaphor for ignoring obsessed, clingy suitors in the digital age. It uses modern, social media-style aesthetics to tell a story about setting boundaries and moving on.
The video for "Loco" was released in September 2021, directed by Rima Yoon and Jang Dong-ju. It is a visual metaphor for the overwhelming, intoxicating feeling of falling for someone who drives you crazy.
The video for "In the Morning" was released in April 2021, directed by Bang Jae-yeob. It visually adapts the social deduction game Mafia (or Werewolf). It portrays the members as stealthy "mafia" members who conceal their true feelings, capturing a love interest's heart like a thief in the night.
The video for "Not Shy" was released in August 2020, directed by Naive Creative Production. Set in a Wild West environment, it features the five members breaking the traditional "shy" romance mold by taking control, confidently going after what they want and declaring their feelings without hesitation.
The video for "Wannabe" was released in September 2020, directed by Naive Creative Production. Throughout the video, the members rebel against societal expectations, overbearing paparazzi and external pressures, ultimately choosing to embrace their individuality and unique flaws rather than conforming to what others want.
The video for "Icy" was released in July 2019, directed by Naive Creative Production. It features the girls confidently strutting down the streets of Los Angeles, turning heads and ignoring haters who try to judge or limit them.
The video for "Dalla Dalla" was released in February 2019, directed by Naive Creative Production. It conveys the defiant message of being different through colorful, high-energy visuals that showcase the members' diverse personalities, bold fashion choices and fierce choreography.